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Academic Journal

Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing.

Subjects: INFLUENCER marketing; ADVERTISERS; PEOPLE with disabilities

  • Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p911-932, 22p, 1 Diagram

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Academic Journal

Influencer marketing and the 'gifted' product: framing practices and market shaping.

Subjects: INFLUENCER marketing; MARKETING; ECONOMIC sociologySWEDEN

  • Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p982-1011, 30p, 1 Diagram, 2 Charts

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Academic Journal

Influencer marketing: a scoping review and a look ahead.

Subjects: INFLUENCER marketing; LITERATURE reviews; MARKETING

  • Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p933-964, 32p, 2 Diagrams, 7 Charts, 2 Graphs

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Academic Journal

Virtual influencer marketing: a study of millennials and gen Z consumer behaviour.

Subjects: CONSUMER behavior; GENERATION Z consumers; INFLUENCER marketing

  • Source: Qualitative Market Research: An International Journal; 2024, Vol. 27 Issue 2, p280-300, 21p

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Academic Journal

Influencers and donations: The impact of source and product benefits.

Subjects: SOCIAL media; FUNDRAISING; INFLUENCER marketing

  • Source: International Journal of Consumer Studies; Mar2024, Vol. 48 Issue 2, p1-20, 20p

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Academic Journal

Influencer Marketing Effectiveness.

Subjects: INFLUENCER marketing; MARKETING; MARKETING strategy

  • Source: Journal of Marketing; Nov2022, Vol. 86 Issue 6, p93-115, 23p, 8 Charts, 1 Graph

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Academic Journal

Introduction to the special issue: presenting marketing differently.

Subjects: MARKETING; CONSUMER behavior; PHOTOVOICE (Social action programs)

  • Source: Journal of Marketing Management; Nov2022, Vol. 38 Issue 15/16, p1613-1632, 20p, 2 Diagrams

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Academic Journal

Using Natural Language Processing to Identify Effective Influencers.

Subjects: NATURAL language processing; INFLUENCER marketing; CUSTOMER relations

  • Source: International Journal of Market Research; Sep2022, Vol. 64 Issue 5, p611-629, 19p, 1 Diagram, 3 Charts, 1 Graph

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Academic Journal

Exploring the impact of beauty vloggers' credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing.

Subjects: INTENTION; CONSUMER behavior; PARASOCIAL relationships

  • Source: Humanities & Social Sciences Communications; 2/27/2024, Vol. 11 Issue 1, p1-14, 14p

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Academic Journal

Virtual influencer marketing: the good, the bad and the unreal.

Subjects: INFLUENCER marketing; SOCIAL media in marketing; SOCIAL marketing

  • Source: European Journal of Marketing; 2024, Vol. 58 Issue 2, p410-440, 31p

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  • 1-10 of  188 results for ""INFLUENCER marketing""